Starting a business in the United States with limited capital is entirely possible under the E-2 visa. While there is no official minimum investment, the business must meet specific standards. It must be real, active, and capable of generating more than just marginal income. It also must allow the investor to develop and direct daily operations.
Many applicants assume that only large or high-cost ventures qualify. In reality, several service-based businesses meet E-2 standards while staying within a $100,000 budget. These models work because they rely on labor, not heavy equipment or inventory. They are scalable, job-creating, and allow the investor to take an active role from day one.
The five examples below represent business types that balance affordability with compliance. Each one can be launched or acquired at a realistic cost while still satisfying E-2 visa rules as defined by U.S. law and consular guidance.
1. Cleaning Business (Residential or Commercial)
A cleaning business works well for E-2 investors with limited capital because it does not require a storefront, and the equipment is affordable. Startup costs usually include cleaning supplies, uniforms, liability insurance, marketing, and payroll for a small team. The investor is directly involved in hiring staff, handling scheduling, meeting clients, and managing service quality. These businesses often create jobs quickly and serve residential clients, offices, or construction companies with steady demand.
2. Digital Marketing Agency
Most of the investment goes toward branding, a professional website, digital tools like search engine optimization (SEO) or customer relationship management (CRM) software, and wages for marketing assistants or contractors. Services may include website design, social media management, or paid advertising for local businesses. The investor leads day-to-day operations by managing campaigns, meeting clients, assigning work, and growing the client base. As the business expands, there is room to hire full-time U.S. employees, meeting the job creation expectations of the visa.
3. Mobile Auto Detailing Service
A mobile detailing business avoids major overhead by operating out of a van or small truck. Startup costs include a service vehicle, cleaning equipment, branding, and initial labor. The business offers services like interior shampooing, waxing, or paint restoration to individual or commercial clients. The investor is responsible for scheduling, team supervision, customer service, and vendor relationships. This is a labor-driven business with visible activity, making it a strong fit for the E-2 visa when supported by proper documentation and staff planning.
4. Handyman or Property Maintenance Business
This type of business provides small-scale repairs, light construction, and home or facility maintenance. Startup funds typically go toward tools, a used truck or van, licensing, insurance, and initial payroll. It does not require a commercial lease or expensive machinery. The investor handles project estimates, supply purchases, employee scheduling, and job quality. There is consistent demand in both residential and rental markets, and even a small team of technicians can show clear job creation potential. This kind of hands-on management meets the E-2 requirement to develop and direct the business.
5. Pet Grooming Business (Mobile or Small Salon)
Pet grooming remains a growing industry in many U.S. cities and suburbs. Investors can choose a mobile grooming model or lease a modest space to control costs. Expenses usually cover grooming equipment, branding, booking systems, and early staff hires. The investor stays involved in hiring groomers, coordinating appointments, ordering supplies, and managing growth. This business offers repeat revenue and room for staff expansion. When properly structured and documented, it meets the E-2 visa’s standards for active involvement and U.S. job creation.